Are you always talking about missing that ground
floor opportunity?
Well, here it is, don't miss this one!
Currently there is no national massage brand, we plan to be the first.
Motivational Massage is a unique concept, it reminds me of when FTD
started a network of florist to deliver flowers and work together to
produce national brand and quality recognition. Motivational Massage
hopes to do the same for the massage and life coach profession. If you
are a Life Coach or a Massage Therapist, please take the time to read
this material and contact Jeff at Life Coach Marketing for more information.
My name is
Jeff Wasserman and I am a Master Life Coach and a Professional Massage
Therapist. I am the founder of Life Coach College, a leading coach
training organization. I have personally seen the massage profession
grow in many ways, first there was the independent therapist who struggled
with so many calls from people looking for less than ethical massages.
Then came the day spas, offering relaxation massages at high prices,
unfortunately most day spas are not known for their high pay.
Now comes a
new wave of massage businesses, the price killers, like Massage
Envy,
based in Scottsdale Arizona, which is franchising large massage locations
across america. Offering 1 hour massages for $39 and with a membership,
as low as
$29.95. It does not take a genius to figure out that unless you
reposition yourself, you might find that marketing your practice will
even be
harder. Basically they come into a city and promote price, which dilutes
the available client pool. You will never be able to compete on price,
as a small operator, look at Best Buy and Circuit City, how many small
electronics retailers do you still see. How about Blockbuster, how
many small video shops are left? Yet you see a subway on every corner,
why? National brand name recognition. National advertising and marketing
programs.
Now add to
that over 51,000 current students in massage training. So I began to
see a trend, the price of massage is headed down, not up. The competition
is going to get tough. Just think about how the local hardware store
felt when they watched Home Depot grow from coast to coast.
So what
is the answer?
1) Reposition
yourself as a total wellness center. Offer something unique.
2) Improve
your marketing. Join a national marketing program like Motivational
Massage.
3)
Offer something that Massage Envy does not offer. Motivational Massage
is Mind & Body Care, offering Life Coaching and a new bodywork modality.
Before
I started out on this journey, I spoke with hundreds of massage therapist
who shared with me similar stories. Marketing, marketing and more
marketing. It took a lot of time and a lot of money. Most of all,
it took support and persistence.
I spoke
with students at several massage schools, they all had similar concerns,
how will I ever open a new location and succeed. Basically the odds
are against you. Unless you have time and patience to build up a
new business, you will get discouraged. Soon you will find yourself
working
for someone else.
After
thousands of hours of thought, I think I have the greatest, most
exciting massage marketing concept ever offered. This is not an e
book or weekend seminar, this is an on-going licensing & marketing
concept.
Life Coach
Marketing is offering 2 options, remember you will be a pioneer, you
will be on the ground floor. This is not a franchise or a multi level
scheme. Sorry, no extra pay for bringing friends and family on board.
This is just an exciting time for the massage profession.
Option # 1:
Open your own
Motivational Massage location in your own town.

The cost is
$495 and includes use of the name and logo. For example, if you locate
in St. Louis your name would be Motivational Massage - St. Louis #
1101.
You will be
required to be a certified life coach, which requires 16 weeks, 2 nights
a week for 90 minutes each night. The fee for Life Coach College
is $2,495.
Once you open you will be provided with a great deal of
publicity, marketing material and advertising.
From the time you open, you will be invited to a weekly
conference call with the coaches from Life Coach Marketing. New topics
will be discussed, you will be able to discuss your issues with other
Motivational Massage therapist.
You will receive a great deal of literature or promotional
cards each month.
You
will receive advertising for your location.
You
will be part of a growing team building brand name recognition.
Your location will have the Motivational Massage look and
feel.
The ongoing
cost is $ 86 per week. This includes local, state and national advertising.
Option # 2
You can sign up to be a affiliate, which allows you to
offer Motivational Massage in your current practice.
You will receive promotional material.
We will also advertise in a national magazine promoting
your business.
You will be provided with a sign to hang in your lobby
offering your new services.
You will be listed in Life Care Today, a new publication
for our members. You will be invited to our weekly marketing
calls.
Total cost
for this package is $ 495 and once you open, the cost is $65 a week.
This
includes local, state and national advertising.
You will be
required to be a certified life coach, which requires 16 weeks, 2 nights
a week for 90 minutes each night. The fee for Life Coach College
is $2,495.
Life Coach Marketing is looking for a few Motivated Massage
Therapist to help get things started. If you are thinking about opening
your own practice, or reinventing your current practice and would be
interested in becoming one of the first Motivational Massage centers,
please contact
Jeff for
special
incentives.
If you have any questions as for as how things are going
to work or specific questions concerning the massage marketing project,
please contact Jeff at 1-800-841-8776.
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